Alumni engagement and philanthropy


11 October 2017

Following extensive internal research and consultation over an 18 month period, Queen’s has introduced its new brand identity, which better reflects the University, its quality and relevance and better positions Queen’s in the international marketplace.

Launched at the start of October (04.10.17) the new look reflects the rapidly changing and highly competitive landscape of higher education and will enable Queen’s to significantly raise its profile and reputation locally, nationally and globally to meet its ambitious vision.

The new identity is made up of a number of elements:

  • The ‘Q’ logo will be replaced by an identity based on our University crest.  The crest reflects our heritage and place in Belfast and Northern Ireland
  • The University’s corporate colour will still be red
  • Our positioning is ‘Shaping a Better World since 1845’
  • A new messaging framework will help us tell our story more effectively and ensure a consistent tone of voice in our communications

This means that Queen’s now has a brand identity that:

  • Is strong, consistent, distinct and visually impactful
  • Better reflects the University and its core values
  • Better positions Queen’s in the international marketplace
  • Is better translated across a variety of communications platforms

The investment will fully support and enable the successful delivery of the step change in communications required to achieve the University’s ambition and strategic priorities for growth, as set out in the Corporate Plan 2016-2021.

Having a strong, vibrant and distinctive brand identity will showcase the University’s distinctive education and research strengths, guide communications and messaging consistency, build market visibility and brand reputation globally and build pride among students, staff and graduates.

The ‘Shaping a Better World since 1845’ (the year Queen’s was founded) positioning signifies our purpose and highlights our positive impact locally, nationally and internationally. It also brings students, staff and academics together in a common purpose.

The new identity will be used across a range of platforms, including print (publications, posters, and flyers), digital (website and social media channels), campus signage and branded goods.

Further information regarding the new brand identity is available from the University’s website; specific questions can be addressed to Peter McConkey, Queen’s University Marketing Manager.

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